PDF Ebook International MarketingBy Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

PDF Ebook International MarketingBy Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

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International MarketingBy Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

PDF Ebook International MarketingBy Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack

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International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

• Amazon Sales Rank: #595847 in Books
• Published on: 2012-02-07
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x 1.30" w x 8.40" l, 3.65 pounds
• Binding: Hardcover
• 583 pages

International MarketingBy Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack PDF
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International MarketingBy Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack PDF

International MarketingBy Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack PDF

International MarketingBy Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack PDF

International MarketingBy Professor Daniel W Baack, Professor Eric G Harris, Professor Donald E Baack PDF